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Last month we looked at Niche Marketing and how
developing your niche makes you an expert in your
field.
This month we are building on your niche by looking
at Coaching Products.
How many of you find Coaching a hard sell?
How many of you would find it easier to point
potential clients towards a product that invites
further coaching?
By developing products that compliment your niche,
you are compounding your expertise in the field to
your potential client.
So what is a Coaching Product?
A Coaching Product is a standalone product that at
the same time creates the need for coaching or
implementation support. Examples of coaching
products are:
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E-books
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Workshops
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Teleseminars
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Workbooks
By exposing your potential client base to products in
your niche there is no need to sell coaching to them -
they are already convinced that you are the Coach for
them!
This month I invite you to examine both your niche
and your coaching process - can you, or do you have
a product that teaches each step in your process?
If so, do you let your customers know that they can
hire you for further support?
If not, how can you develop your coaching process
into a product?
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